ESGMagician: Beyond_NetZero or BeyondBelief?
Dr. Anju Sharma MrsSustainability
The market is full of ESG magicians.
They arrive with one deck of slides and promise:
✓“Net zero?” Done.
✓“Beyond net zero?” Also done.
✓“Circularity?” Of course.
✓“Carbon credits?” Raining.
✓“Green claims?” Sparkling.
Wonderful.
Now get me that ticket to the bullet train $$
Because the real journey is not from the claim to the certificate. It’s from certificate to transformation.
Carbon credits can support transition.
But they cannot replace:
process change
cleaner chemistry
renewable energy
credible measurement
verified custody
capital discipline
hard operational proof
**“Do what you do.
Produce. Sell. Profit. Grow.
But do not pretend the muck disappears because the report looks clean.
ESG is not about magicmarkers.
It is about taking responsibility for what your business leaves behind every day.” Dr. Anju Sharma
The problem is not carbon markets.
The problem is using carbon credits as theatre when the factory, fleet, feedstock and fuel system have not moved.
NetZero is not a magic trick.
It is not an illusion created by accounting smoke, offset mirrors and glossy sustainability language.
It is an industrial journey.
And right now, too many companies are selling first-class tickets to “beyond net zero” without building the track.
Verdict:
If ESG feels like magic, check the mechanism.
If carbon credits are raining, ask who owns the umbrella.
And if someone promises beyond net zero, ask where the bullet train actually starts.
Dr. Anju Sharma
MrsSustainability KtalystKlues ESG CarbonCredits NetZero
Originally published on LinkedIn on 2026-06-23 11:13:21: https://www.linkedin.com/feed/update/urn%3Ali%3Ashare%3A7475143956104929281
